Beef palatabililty in the Republic of South Africa: implications for niche-marketing strategies

ACIAR supports research on improving the competitiveness and profitability of smallholder cattle producers in the Republic of South Africa. There is a widely held assumption that the major consumer demand in South Africa is for grain-fed beef from non-indigenous breeds. The consumer research presented in this report highlights the potential for smallholder producers of indigenous cattle to gain a share of markets currently dominated by grain-fed beef from feedlots.